{"id":25289,"date":"2021-12-17T10:52:10","date_gmt":"2021-12-17T15:52:10","guid":{"rendered":"https:\/\/xceedesolutions.com\/?page_id=25289"},"modified":"2022-06-30T12:11:57","modified_gmt":"2022-06-30T16:11:57","slug":"marketing-personalization-marketing-cloud","status":"publish","type":"page","link":"https:\/\/xceedesolutions.com\/what-we-do\/marketing-personalization-marketing-cloud\/","title":{"rendered":"Marketing Personalization and Automation (using Salesforce Marketing Cloud)"},"content":{"rendered":"<h2 style=\"\">Engage your customers with the right message, with perfect timing using personalized marketing automation.<\/h2>\n<p>Here are some benefits of effectively implementing Salesforce\u00ae Marketing Cloud:<\/p>\n<p><span data-id=\"icon-circle-compass\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Multi-channeljourneys<\/h4>\n<p>Build 1-to-1 customer journeys across all channels and departments.<\/p>\n<p><span data-id=\"icon-quote\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Personalized email campaigns<\/h4>\n<p>Send personalized email campaigns to your prospects and customers at various stages of their journey.<\/p>\n<p><span data-id=\"icon-magnifying-glass\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Customervisibility<\/h4>\n<p>Aggregate, slice-and-dice, break down, analyze, and act upon all your customer data and interactions.<\/p>\n<p><span data-id=\"icon-phone\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Mobilemessaging<\/h4>\n<p>Send your customers personalized mobile interactions including SMS, push notifications, and chat messaging.<\/p>\n<p><span data-id=\"icon-dial\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Social listening and messaging<\/h4>\n<p>Listen, publish, and engage with your customers across social media channels.<\/p>\n<p><span data-id=\"icon-rss\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Targetedadvertising<\/h4>\n<p>Turn your advertising into 1-to-1 targeted campaigns using your CRM data to acquire and re-engage customers.<\/p>\n<h2 style=\"\">Marketing Personalization &amp; Automation reimagined to accelerate your growth and deepen your relationships<\/h2>\n<h6><strong>What we can help you achieve<\/strong><\/h6>\n<p>Sales cycle acceleration<\/p>\n<p>Our approach to Marketing Personalization &amp; Automation allows you to implement the best practices throughout your processes to (a) get to know your customers quickly through their interactions with your team and your content, (b) adapt quickly and keep your marketing aligned to marketplace reality, (c) create the perfect balance of humanized vs automated and self-serve touchpoints, and (d) optimize the impact you have on every communication and connection channel.<\/p>\n<p><span data-id=\"icon-profile-female\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Know your customers<\/h4>\n<ul>\n<li>Record specific website visits<\/li>\n<li>Capture information requests<\/li>\n<li>Capture interactions and activities<\/li>\n<li>Design discrete customer profiles<\/li>\n<\/ul>\n<p><span data-id=\"icon-refresh\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Adaptquickly<\/h4>\n<ul>\n<li>Make rapid changes to customer journey touch points<\/li>\n<li>Add new communication channels as you grow<\/li>\n<li>Shift the content you serve as your market evolves<\/li>\n<\/ul>\n<p><span data-id=\"icon-happy\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Balance touchpoints<\/h4>\n<ul>\n<li>Incorporate human-powered chat<\/li>\n<li>Send automated emails and SMS<\/li>\n<li>Customize advertising based on interactions<\/li>\n<li>Prompt phone calls based on actions<\/li>\n<\/ul>\n<p><span data-id=\"icon-trophy\"><\/span><\/p>\n<h4 style=\"text-align: center;\">Optimize your impact<\/h4>\n<ul>\n<li>Centralize your marketing data to analyze impact<\/li>\n<li>Leverage AI insights to capitalize on what\u2019s working<\/li>\n<li>Tap into data to course-correct your campaigns<\/li>\n<li>Tie revenue to marketing with reporting<\/li>\n<\/ul>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"25562\" width=\"539\" data-init-width=\"1920\" height=\"237\" data-init-height=\"845\" title=\"EmailStudio\" src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2022\/01\/EmailStudio.png\" data-width=\"539\" data-height=\"237\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\"><em>Click to enlarge<\/em><\/p>\n<h4 style=\"\"><span style=\"\">Email Studio<\/span><\/h4>\n<p>Reach your prospects and customers with a powerful email marketing platform. Bring in data from every department to build sophisticated email messaging and focus your targeting.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"25559\" width=\"539\" data-init-width=\"1920\" height=\"266\" data-init-height=\"948\" title=\"Social Studio\" src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2022\/01\/Social-Studio.png\" data-width=\"539\" data-height=\"266\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\"><em>Click to enlarge<\/em><\/p>\n<h4 style=\"\"><span style=\"\">Social Studio<\/span><\/h4>\n<p style=\"\">Publish to any of your social media channels, engage with your audience and customers and listen to market signals on a single platform.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"25560\" width=\"539\" data-init-width=\"1920\" height=\"266\" data-init-height=\"948\" title=\"Audience Builder\" src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2022\/01\/Audience-Builder.png\" data-width=\"539\" data-height=\"266\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\"><em>Click to enlarge<\/em><\/p>\n<h4 style=\"\"><span style=\"\">Audience Builder<\/span><\/h4>\n<p style=\"\">Get a deeper understanding of your customer attributes and behavior, and improve your targeting by using advanced segmenting.<\/p>\n<p><span><img data-opt-src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2022\/01\/Cloud-Pages.png\"  decoding=\"async\" alt=\"\" data-id=\"25561\" width=\"539\" data-init-width=\"1920\" height=\"266\" data-init-height=\"948\" title=\"Cloud Pages\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" data-width=\"539\" data-height=\"266\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\"><em>Click to enlarge<\/em><\/p>\n<h4 style=\"\"><span style=\"\">CloudPages<\/span><\/h4>\n<p style=\"\">Design and publish targeted marketing content to customers across multiple channels. Build a collection of content by using the CloudPages editor, and optimize your content for distinct mobile, social, and web experiences.<\/p>\n<p><span><img data-opt-src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2022\/01\/Journey-Builder.png\"  decoding=\"async\" alt=\"\" data-id=\"25558\" width=\"539\" data-init-width=\"1920\" height=\"266\" data-init-height=\"948\" title=\"Journey Builder\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" data-width=\"539\" data-height=\"266\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\"><em>Click to enlarge<\/em><\/p>\n<h4 style=\"\"><span style=\"\">Journey Builder<\/span><\/h4>\n<p style=\"\">Interact with your customers across channels \u2014 email, mobile, advertising, and the web \u2014 along with sales and service \u2014 through every step of their journey.<\/p>\n<h2>Real quantified benefits<\/h2>\n<p style=\"text-align: center;\"><span>1,079<\/span><span>%<\/span><\/p>\n<p style=\"text-align: center;\"><strong><strong>ROI in 16 weeks<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/a.sfdcstatic.com\/content\/dam\/www\/ocms\/assets\/pdf\/datasheets\/mc-nucleus-amplify-case-study.pdf\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">Nucleus Research<\/a><\/p>\n<p style=\"text-align: center;\"><span>98<\/span><span>%<\/span><\/p>\n<p style=\"text-align: center;\"><strong><strong>Decrease in time running reports<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/a.sfdcstatic.com\/content\/dam\/www\/ocms\/assets\/pdf\/datasheets\/mc-nucleus-amplify-case-study.pdf\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\">Nucleus Research<\/a><\/p>\n<p style=\"text-align: center;\"><span>50<\/span><span>%<\/span><\/p>\n<p style=\"text-align: center;\"><strong><strong>Increase in lead generation\/advertising $<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"https:\/\/essentials.salesforce.com\/wp-content\/uploads\/2021\/06\/Salesforce-Essentials-ROI-case-study-5P-Consulting-2019.pdf\" style=\"outline: none;\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/a.sfdcstatic.com\/content\/dam\/www\/ocms\/assets\/pdf\/datasheets\/mc-nucleus-amplify-case-study.pdf\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\">Nucleus Research<\/a><\/p>\n<h5 style=\"\"><strong>Key benefits and features<\/strong><\/h5>\n<h2 style=\"\">Salesforce\u00ae Sales Cloud empowers your team to grow your company<\/h2>\n<p><span><img data-opt-src=\"https:\/\/mlb3syvw2f8q.i.optimole.com\/w:auto\/h:auto\/q:90\/f:best\/https:\/\/xceedesolutions.com\/wp-content\/uploads\/2021\/12\/marketing-cloud-logo.png\"  decoding=\"async\" alt=\"\" data-id=\"25403\" width=\"378\" data-init-width=\"367\" height=\"141\" data-init-height=\"137\" title=\"marketing-cloud-logo\" src=\"data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20100%%20100%%22%20width%3D%22100%%22%20height%3D%22100%%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Crect%20width%3D%22100%%22%20height%3D%22100%%22%20fill%3D%22transparent%22%2F%3E%3C%2Fsvg%3E\" data-width=\"378\" data-height=\"141\" style=\"\" loading=\"lazy\"><\/span><\/p>\n<p style=\"text-align: center;\">1<\/p>\n<h4>Journey Builder<\/h4>\n<p>Craft and deliver personalized interactions across channels at every step of the customer lifecycle.<\/p>\n<p style=\"text-align: center;\">2<\/p>\n<h4>Email Studio<\/h4>\n<p>Communicate with your prospects and customers with this powerful email marketing platform. Leverage data from sales, marketing and customer service to design smarter messages.<\/p>\n<p style=\"text-align: center;\">3<\/p>\n<h4>Customer data<\/h4>\n<p>Unify all your data \u2014 from anywhere \u2014 for a complete view of your customers, segment your audience and leverage all that information to personalize interactions.<\/p>\n<p style=\"text-align: center;\">4<\/p>\n<h4>Social marketing<\/h4>\n<p>Listen to conversations on social media, engage your customer community and push personalized mobile messaging on demand.<\/p>\n<p style=\"text-align: center;\">5<\/p>\n<h4>Advertising Studio<\/h4>\n<p>Harness your customer data to drive your Google, Facebook, and display advertising at scale to generate more leads.<\/p>\n<p style=\"text-align: center;\">6<\/p>\n<h4>Interaction Studio<\/h4>\n<p>Make all customer interactions 100% relevant leveraging Salesforce&#8217;s real-time personalization and interaction management solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engage your customers with the right message, with perfect timing using personalized marketing automation. Here are some benefits of effectively implementing Salesforce\u00ae Marketing Cloud: Multi-channeljourneys Build 1-to-1 customer journeys across all channels and departments. Personalized email campaigns Send personalized email campaigns to your prospects and customers at various stages of their journey. Customervisibility Aggregate, slice-and-dice, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":25585,"parent":25215,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Personalization and Automation (using Salesforce Marketing Cloud) - Xceede Solutions<\/title>\n<meta name=\"description\" content=\"Accelerate your growth and manage your business risk using a Contract Lifecycle Management solutions built on Conga Contracts for Salesforce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xceedesolutions.com\/what-we-do\/marketing-personalization-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Personalization and Automation (using Salesforce Marketing Cloud) - 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