Engage your customers with the right message, with perfect timing using personalized marketing automation.
Here are some benefits of effectively implementing Salesforce® Marketing Cloud:
Multi-channel
journeys
Build 1-to-1 customer journeys across all channels and departments.
Personalized email campaigns
Send personalized email campaigns to your prospects and customers at various stages of their journey.
Customer
visibility
Aggregate, slice-and-dice, break down, analyze, and act upon all your customer data and interactions.
Mobile
messaging
Send your customers personalized mobile interactions including SMS, push notifications, and chat messaging.
Social listening and messaging
Listen, publish, and engage with your customers across social media channels.
Targeted
advertising
Turn your advertising into 1-to-1 targeted campaigns using your CRM data to acquire and re-engage customers.
Marketing Personalization & Automation reimagined to accelerate your growth and deepen your relationships
What we can help you achieve
Sales cycle acceleration
Our approach to Marketing Personalization & Automation allows you to implement the best practices throughout your processes to (a) get to know your customers quickly through their interactions with your team and your content, (b) adapt quickly and keep your marketing aligned to marketplace reality, (c) create the perfect balance of humanized vs automated and self-serve touchpoints, and (d) optimize the impact you have on every communication and connection channel.
Know your
customers
- Record specific website visits
- Capture information requests
- Capture interactions and activities
- Design discrete customer profiles
Adapt
quickly
- Make rapid changes to customer journey touch points
- Add new communication channels as you grow
- Shift the content you serve as your market evolves
Balance
touchpoints
- Incorporate human-powered chat
- Send automated emails and SMS
- Customize advertising based on interactions
- Prompt phone calls based on actions
Optimize
your impact
- Centralize your marketing data to analyze impact
- Leverage AI insights to capitalize on what’s working
- Tap into data to course-correct your campaigns
- Tie revenue to marketing with reporting
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Email Studio
Reach your prospects and customers with a powerful email marketing platform. Bring in data from every department to build sophisticated email messaging and focus your targeting.
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Social Studio
Publish to any of your social media channels, engage with your audience and customers and listen to market signals on a single platform.
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Audience Builder
Get a deeper understanding of your customer attributes and behavior, and improve your targeting by using advanced segmenting.
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CloudPages
Design and publish targeted marketing content to customers across multiple channels. Build a collection of content by using the CloudPages editor, and optimize your content for distinct mobile, social, and web experiences.
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Journey Builder
Interact with your customers across channels — email, mobile, advertising, and the web — along with sales and service — through every step of their journey.
Real quantified benefits
Key benefits and features
Salesforce® Sales Cloud empowers your team to grow your company
1
Journey Builder
Craft and deliver personalized interactions across channels at every step of the customer lifecycle.
2
Email Studio
Communicate with your prospects and customers with this powerful email marketing platform. Leverage data from sales, marketing and customer service to design smarter messages.
3
Customer data
Unify all your data — from anywhere — for a complete view of your customers, segment your audience and leverage all that information to personalize interactions.
4
Social marketing
Listen to conversations on social media, engage your customer community and push personalized mobile messaging on demand.
5
Advertising Studio
Harness your customer data to drive your Google, Facebook, and display advertising at scale to generate more leads.
6
Interaction Studio
Make all customer interactions 100% relevant leveraging Salesforce's real-time personalization and interaction management solution.
