Insights

Thought leadership, learnings, ideas and musings

April 4, 2022 in Insights

Salesforce Implementation Series: How to Define Project Scope (Part II)

When a client approaches us for assistance with a Salesforce implementation for Sales and Marketing, they usually face a common problem: what Salesforce products or features should we implement and…
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March 8, 2022 in Insights

The costs of a poor Salesforce implementation for B2B

We identified this list of symptoms in our clients directly attributable to their Salesforce implementation What is a poor Salesforce implementation costing you — and why aren't you correcting them…
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February 2, 2022 in Insights

Salesforce Implementation Series: Why You Should Focus On Growth (Part I)

Here's how to fix it. The only purpose for a company to invest in a CRM is to grow. Period. This instantly solves the issue of what the CRM should…
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